History Of The Word Gadget And Its Different Uses

Windows comprises of mini type of programs which is termed as gadgets. A gadget provides information immediately and extends facilities for easily accessing to tools which are used very frequently. For instance, one may use gadgets for displaying the slide show of picture or watching updated headlines continuously.Why one should utilize desktop gadgets? Desktop gadgets have the capability for keeping information make available tools ready for using by anybody. As an example one can watch headlines for news just next to one’s open programs. In this way if anybody wish to keep record of what is being projected in the news when anybody is working, one will not have to close one’s windows for doing the same and can view the news headlines keeping one’s windows in open condition. One can also use the feed headlines of the gadget for showing the latest headline news from the sources one chooses. One will not have to close working on one’s document as the headlines will remain visible all the time. If anybody is interested for viewings any headline then one may click at that headline and the web browser directly open the contents of the headline.A gadget is small type of technological object such as an appliance or a device which has a particular kind of function but very often it is thought as an unfamiliar type of thing. Gadgets are considered as cleverly or unusually designed in contrast to the normal type of technological objects when they were invented. The word gadget was originated in the nineteenth century. There is dispute about the etymology of the word “gadget”. A popular story behind the invention of the word “gadget” is that the company which constructed the “Statue of Liberty” built a mini type model of the monument and gave a name of the same in the name of their firm. However the evidence is contradicted with the reasoning that the word was used already previously in the nautical circle, and the fact was that it did not get popularity, in USA at least, till the end of the world war.In regards other story for invention of the word gadget which is obtainable from the sources of other kind is that the French word “gachette” which relates to many pieces mechanism in connection with firing, or from the French word “gagee” which means a small type of accessory or a tool.

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Software Telemarketing: A High Caliber Sales and Marketing Solution

Being in possession of reliable software is important for any company that wants to remain competitive and be more efficient. More and more software firms are always coming up with new improved software for their clients to aid them in how they run their companies, and of course, to make a healthy sum of profit out of the sales they make. For a software company, making more sales is important as money is the lifeblood for any business. And without it, these software firms would never be able to develop more advanced software, nor can they continue to function in the long run. That is why a software firm should always have an effective sales and marketing solution in mind. One of these solutions could be software telemarketing.First off, what a software firm needs is software leads. One good example can be when they want to market their ERP software but are having a hard time finding prospects. With the use of software telemarketing, they can avail of lead generation services to get ERP leads they can use. These ERP leads are very important to a software firm that wants to better market their ERP software to their prospects. That being said, any software firm would need a good amount of software leads. Software telemarketing does just that by providing top-notch lead generation services for their clients. These telemarketing firms pride themselves with being staffed with professional telemarketers that know how to generate these software leads, some better than others.Software telemarketing and the generation of software leads go hand in hand with each other. Telemarketers are very effective when it comes to making sales, and when it comes to lead generation, the same can be said. Their skills are sometimes unparalleled when it comes to doing such a service for their clients and they most certainly bring in quality and quantity when it comes to results. Lead generation is better when done by a reliable software telemarketing service provider. But aside from just lead generation, software telemarketing can take it up a notch for their clients with other services, one of these being software appointment setting. You already have yourself a good sales and marketing solution after employing software telemarketing and lead generation but when you add software appointment setting into the mix, then you really have something quite effective at your hands.Software appointment setting works by having telemarketers make calls to prospects and getting a hold of designated company personnel by means of the phone. Once contact is made, they then try to establish and secure a business appointment for you with the correct company personnel. When they do this, they make sure to confirm any other information and of course, give a good introduction about your company, what you do, and what you offer to the prospect. That is why when it comes to software appointment setting having quality software leads is important. Once you have fresh leads for software sales, using appointment setting to seal the deal can turn out to be very successful. That is why when it comes to being an effective sales and marketing solution for software firms only a few can truly match the caliber of software telemarketing.

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From Fiction To Reality The Evolution Of Beacon Technology

Technology is advancing at a rapid pace, gradually turning every science fiction into reality. Beacon technology is one of those technological advancements, which was once a figment of the imagination of many researchers. Let’s have a look at how beacon technology is evolving and changing our business world.What is a Beacon?A Beacon is a tiny, battery-powered, wireless, low-cost sensor with a built-in Bluetooth chip device that works on Bluetooth Low Energy (BLE). It allows Bluetooth enabled devices to receive data within short distances.Beacon device is designed in such a way that it is easy to fix anywhere and can be efficiently used by everyone. It continuously broadcasts a radio signal, and when a device receives this signal it reads the beacon’s ID and triggers the action in the smartphone app based on the proximity of the beacon. What makes a beacon technology different is its ability to “wake up” an app, which is not open but has been downloaded on the Smartphone.Deep Dive into Beacon TechnologyMost beacons use BLE technology / Bluetooth Smart Technology as it requires low energy consumption and low implementation cost. The technology only allows for small amounts of data transmission, and it is the reason most beacons only transmit their IDs.Beacon IDs consists of three values:

Universally unique identifier (UUID)

Major value

Minor value
The purpose of transmitting the ID is to distinguish a beacon from all other beacons in a network. Major and Minor values are the integer values assigned to the beacon, for greater accuracy in identification. Beacon also carries information about its signal power to determine the proximity of the source.iBeaconiBeacon is a brand name created by Apple Inc., which was first presented at the World Wide Developer’s Conference in 2014 as part of Apple’s iOS 7. It is a technology innovation of Apple that has been implemented in the location framework in iOS 7 and newer operating systems. As described above, iBeacon uses BLE technology to sense proximity and transmit a UUID, which triggers an action in a compatible app or operating system.Eddystone – A Game ChangerIn response to iBeacons, Google came up with its beacon project called Eddystone on July 14, 2015, with more open and flexible approach. Eddystone is Google’s open-source, cross-platform BLE beacon format. While Apple’s iBeacon only works with iOS devices, Eddystone works with both Android and iOS devices. Unlike iBeacons, they broadcast not only their UUID but also pre-programmed web page URLs and thus don’t require the installation of specific apps. The URL could be a regular web page providing relevant information, for e.g. a beacon next to a restaurant can broadcast a link to a YouTube clip or their specialty menu. Certainly, Eddystone will bring in new IoT use cases.Beacons EmpoweredWith this drastic rise in beacon technology, companies are investing in this technology to generate greater revenues. Here I have given a brief detail about how retail industry is utilizing and availing benefits of beacon technology.Smart RetailThe rapidly growing e-Commerce industry has resulted in the decrease of footfall and in-store sales for both the small-time retailers and big brands. In-stores have understood that they have to mimic e-commerce in the areas of personalized offers and shopping experiences.Thus, Retail is a critical area where beacons are expected to bring huge impact – from proximity marketing to contactless payments to in-store analytics. 85% of the retail industry is expected to leverage beacon technology by the end of the year 2016. Beacons may seem like hype today, but let’s have a glance at few of its revolutionary aspects.Beacons send location awareness alerts, updates on merchandise/products, and promotional notifications to tempt a passerby to enter the store. It can also be used to analyse customers who walk past the store and their visit duration. This analysis will help in making strategic decisions on product display.Beacons use in-store navigation and provide real-world analytics like:

The areas and items a customer likes to explore

Where a customer spent most of her/his time

What and when s/he makes a purchase

Most in-store rushed locations

In-store deserted locations

Busiest days of the store

Number of people who walk into their store per day
These data provides insight into customer behavior and store performance. This analysis will help the retailers to organize their products, prices and place their products in strategic locations on strategic days and time. By knowing the repeated visitors to the store, retailers can reward those customers with loyalty benefits for their purchase.Beacon makes a customer’s in-store journey personalized and unique. It fetches data from the wish list of a customer and notifies him when he comes across that particular product. It also recommends products based on price, quality, and offers to provide better in-store experience.The customers who have already set up their payment information through their smartphone can use a connected beacon and complete their purchase by processing their payment (a.k.a contactless payment) without waiting in long queues. When a payment is done, the stock will be automatically updated.Beacon technology is spreading gradually in not just the retail space; it is being adapted to various other sectors like Hotels, Airline industry, Football Leagues, B2B arena and more. Beacons help businesses to attract more customers and to understand the demands of their potential customers. It is a cost-effective and targeted marketing technique that promotes your sales and generates higher revenues.

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